May 18, 2018

Sights and sounds at the Global Gaming Expo in Macau

A noisy clash of new tech, 'old-school' advertising techniques and colourful gaming machines greets CEI at the G2E Asia exhibition in Macau.

Jan 8, 2018

Mahjong losing appeal, sports betting gaining ground in HK: Ipsos

An Ipsos Media Atlas Survey highlights changing gambling and alcohol-consumption patterns in Hong Kong.

Apr 17, 2017

To stand a chance in Japan, casino brands need frank communication

The door is technically open for casinos and integrated resorts, but potential operators still face a considerable communications challenge in winning people over.

Jul 8, 2014

How to advertise a casino without saying the word

MACAU - Last week's numbers from the Macau Gaming Inspection and Coordination Bureau (GICB) showed gross casino gaming revenues in June fell 3.7 per cent—the first drop in five years. Yet marketers wishing to get back on a winning streak face a challenge in China's prohibition against gambling promotion.

Mar 8, 2010

What now for Macau as regulations tighten and Singapore's casino industry grows?

Could this be the year that Macau, the 'sin city' of the East, loses its gaming crown in Asia?

Nov 24, 2009

Hong Kong Jockey Club seeks digital rebrand

HONG KONG - The Hong Kong Jockey Club (HKJC) has invited digital agencies to make presentations for a campaign that will reposition the club as a cultural attraction for younger audiences, providing the basis for a long-term, more extensive rebranding solution.