A noisy clash of new tech, 'old-school' advertising techniques and colourful gaming machines greets CEI at the G2E Asia exhibition in Macau.
An Ipsos Media Atlas Survey highlights changing gambling and alcohol-consumption patterns in Hong Kong.
The door is technically open for casinos and integrated resorts, but potential operators still face a considerable communications challenge in winning people over.
MACAU - Last week's numbers from the Macau Gaming Inspection and Coordination Bureau (GICB) showed gross casino gaming revenues in June fell 3.7 per cent—the first drop in five years. Yet marketers wishing to get back on a winning streak face a challenge in China's prohibition against gambling promotion.
Could this be the year that Macau, the 'sin city' of the East, loses its gaming crown in Asia?
HONG KONG - The Hong Kong Jockey Club (HKJC) has invited digital agencies to make presentations for a campaign that will reposition the club as a cultural attraction for younger audiences, providing the basis for a long-term, more extensive rebranding solution.
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