Jan 4, 2018

Black & White legacy: Brand supports Hong Kong milk tea culture

FrieslandCampina has tied itself to the favourite drink of Hong Kongers through a number of CSR initiatives.

Oct 17, 2017

How FrieslandCampina got 32,000 selfies and 230% ROI

CASE STUDY: A campaign for Yomost yogurt drink through Jet8's rewards-for-posting platform drove trial and sales in Vietnam.

Sep 30, 2016

CASE STUDY: How FrieslandCampina’s digital shift scored with Vietnam’s mothers

The brand had to change the way it engaged with consumers in order to stay connected with digitally savvy mothers.

May 11, 2012

FrieslandCampina adds UGC as ingredient in Black & White evaporated milk campaign

HONG KONG - Carat has launched a digital campaign focused around user-generated content (UGC) for Black and White evaporated milk to meet the challenge set by its client FrieslandCampina of encouraging more consumption of the B2B milk product.

Feb 4, 2010

FrieslandCampina hands SEA branding to Leo Burnett

ASIA-PACIFIC - Dairy brand FrieslandCampina has awarded Leo Burnett with its branding business across the Southeast Asia region.