May 18, 2016

The Globalist in Japan: What is a brand worth?

The Globalist in Japan is a regular column discussing Japanese marketing from an international point of view. In this debut piece, John Woodward, chief strategy officer of McCann Worldgroup Japan, looks at the example of Sharp, which is now owned by Foxconn, to ask why companies don’t invest more in building their brands.

Apr 11, 2016

What's next for Japan's once-mighty Sharp after Foxconn deal?

Prophet's David Brabbins offers two brand strategies for the new owners of Sharp to consider.

Jun 18, 2010

Foxconn brands Apple, Dell & HP at risk of guilt by association

The situation at the Chinese factory could become a PR headache for the likes of Apple and Dell.

Jun 16, 2010

Wise PR counsel is as vital to CEOs as an army of lawyers

David Wolf, CEO at Wolf Group Asia, advises CEOs in the region to shell out for intelligent and capable PR counsel as the BP oil spill and Foxconn suicides continues to dominate headlines across the world.