From cooking programs, to singing competitions, to outrageous dating shows that get the whole region talking, APAC viewers are voracious for televised drama that’s not limited by a script.
In search of a remedy, one-stop-shops are gaining traction by bringing agency, production and broadcast services under one umbrella.
Fox’s content marketing arm, Fox Content Labs, teamed with the consumer goods giant to deliver viewer-centric, short-form content across Fox Sports.
The goal should be to engage, not to exploit.
Senior Manager, Media Hong Kong
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