formula one

Jul 23, 2021

Wieden+Kennedy spot depicts sensory overload of ‘new era of Formula One’

The sport has been accused of becoming too staid and predictable. The 2022 season seeks to redress that.

Mar 21, 2019

Red Bull and Heineken: F1 marketing overhaul is starting to pay off

Beer brand praises sport's new 'accessibility' after end of Bernie Ecclestone era.

Mar 21, 2019

WHO shines spotlight on F1 and calls for enforcement of tobacco marketing bans

Comments follow series of high-profile F1 sponsorship deals recently.

Dec 15, 2017

Mango Sydney names new head of experiential

Belle Sparavec has delivered major campaigns for Formula One, Tourism Australia and Marina Bay Sands.

Nov 28, 2017

Checkered response: F1's new logo

Asia's sports marketers and design chiefs weigh-in on Formula 1's controversial new look

Nov 24, 2017

Formula One seeks first global media agency

The motor-racing brand has shortlisted four media agencies to pitch for its global media planning and buying business in a process run by Oystercatchers.