The sport has been accused of becoming too staid and predictable. The 2022 season seeks to redress that.
Beer brand praises sport's new 'accessibility' after end of Bernie Ecclestone era.
Comments follow series of high-profile F1 sponsorship deals recently.
Belle Sparavec has delivered major campaigns for Formula One, Tourism Australia and Marina Bay Sands.
Asia's sports marketers and design chiefs weigh-in on Formula 1's controversial new look
The motor-racing brand has shortlisted four media agencies to pitch for its global media planning and buying business in a process run by Oystercatchers.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins