Publishers are able to glean first-party data from the behaviours and interests that users exhibit, rather than relying on identifiable information or just grouping people based on their demographics.
Google Chrome's new proposed cookie alternative may be favoured by consumers and regulators, but appears to offer significantly reduced value for advertisers, according to early reactions from adtech experts.
New targeting approach from Google's Privacy Sandbox uses curated list of topics to avoid sensitive categories such as race and gender.
Google’s cookie replacement may be delayed but the need for a post-cookie solution has not gone away. The answer lies in combining first-party data with AI, argues the CEO of Sqreem Technologies.
The race for a viable personal identifier has heated up as two different offerings vie for advertisers' attention.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins