first party data

Jul 12, 2022

Will the loss of data interoperability impact media reviews?

As third-party cookies get phased out, advertisers are turning to first-party data and other ID-driven solutions that do not have interoperability. This means the pool of content publishers in their media plan will decrease as targeting, measurement, and scale on the open web become difficult.

Jun 10, 2022

MiQ's new APAC CEO on data clean rooms and tackling identity

MiQ announced its cookieless solution in March 2022 and is already running more than 50% of its media in Australia without the support of cookies.

May 18, 2022

Finding a way forward with first-party data

An alternative tracker-less future can mean new opportunities for brands including an avenue into machine learning, says Moloco’s Morden Chen.

Aug 5, 2021

IDFA and cookie deprecation fuel growth in independent adtech in APAC

An OpenX and ExchangeWire report finds, among other trends, that APAC marketers are investing in first-party data and conducting supply-path-optimisation reviews.

Jul 7, 2021

The Trade Desk incorporates identity and first-party data into Solimar trading platform

The adtech giant's trading platform adds customer-data management capabilities in its biggest upgrade to date.