first party data

Jan 4, 2024

Cookies deprecation begins

Google will roll out Tracking Protection, a new feature that limits cross-site tracking by restricting website access to third-party cookies by default for 1% of its users.

Oct 4, 2023

How The Wall Street Journal is leveraging first-party data and ensuring brand safety for advertisers

In an exclusive chat with Campaign, The Wall Street Journal's chief revenue officer Josh Stinchcomb unveils how the Journal is navigating through softening advertising markets, leveraging first-party data, and addressing growing concerns around the need for brand safety.

Aug 9, 2023

Pinterest expands partnership with LiveRamp across APAC markets

Now spanning across Australia, New Zealand and Japan, the partnership will offer better global integration for advertisers to reach their audiences on Pinterest.

Jul 6, 2023

Most marketers in APAC already collecting first and zero-party data

TOP OF THE CHARTS: With a shift in brand priorities from personalisation to tailored customer engagement, a new Twilio report finds the fusion of zero and first-party data empowers marketers to boost the brand experience.

Feb 15, 2023

Data clean rooms: The solution for brands' identity hurdles?

The demand for DCRs has skyrocketed due to privacy concerns and growing first-party data use by advertisers. We look at how effectively brands are using this tool and what its limitations are.