Google will roll out Tracking Protection, a new feature that limits cross-site tracking by restricting website access to third-party cookies by default for 1% of its users.
Deploying omnichannel strategies in lockstep with using first-party data for identity-based targeting can help marketers combat a key challenge — making optimal allocations of marketing budgets that are expected to work harder than ever before.
How The Wall Street Journal is leveraging first-party data and ensuring brand safety for advertisers
In an exclusive chat with Campaign, The Wall Street Journal's chief revenue officer Josh Stinchcomb unveils how the Journal is navigating through softening advertising markets, leveraging first-party data, and addressing growing concerns around the need for brand safety.
Now spanning across Australia, New Zealand and Japan, the partnership will offer better global integration for advertisers to reach their audiences on Pinterest.
TOP OF THE CHARTS: With a shift in brand priorities from personalisation to tailored customer engagement, a new Twilio report finds the fusion of zero and first-party data empowers marketers to boost the brand experience.
The demand for DCRs has skyrocketed due to privacy concerns and growing first-party data use by advertisers. We look at how effectively brands are using this tool and what its limitations are.
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