first party data
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Will the loss of data interoperability impact media reviews?
As third-party cookies get phased out, advertisers are turning to first-party data and other ID-driven solutions that do not have interoperability. This means the pool of content publishers in their media plan will decrease as targeting, measurement, and scale on the open web become difficult.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
MiQ's new APAC CEO on data clean rooms and tackling identity
MiQ announced its cookieless solution in March 2022 and is already running more than 50% of its media in Australia without the support of cookies.
Finding a way forward with first-party data
An alternative tracker-less future can mean new opportunities for brands including an avenue into machine learning, says Moloco’s Morden Chen.
IDFA and cookie deprecation fuel growth in independent adtech in APAC
An OpenX and ExchangeWire report finds, among other trends, that APAC marketers are investing in first-party data and conducting supply-path-optimisation reviews.
The Trade Desk incorporates identity and first-party data into Solimar trading platform
The adtech giant's trading platform adds customer-data management capabilities in its biggest upgrade to date.
How B2B marketers are preparing to thrive in a cookieless world
Many companies have long had first-party data but their data strategies have often been minimal. That is about to change with Google’s announcement that they will be removing third-party cookies by 2022.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
