first party data
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How brands can build consumer trust in the post-cookie era
Spark Foundry's Rachida Murray says that the focus for brands should shift from technology to strategy and data collection and ultimately land at relationship-building.
How to move beyond the first-party data frenzy
While the lure of owning first-party data might seem tempting, it's important to go beyond the hype and truly assess if your business is ready to do so. Publicis India's Anil Pandit opines.
How cookie deprecation will further disadvantage diverse publishers
While data privacy is a commendable goal, it’s worth considering the outsized impact of cookie loss on minority-owned and -focused outlets.
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Cookies deprecation begins
Google will roll out Tracking Protection, a new feature that limits cross-site tracking by restricting website access to third-party cookies by default for 1% of its users.
How omnichannel and identity are reshaping the marketer’s playbook
Deploying omnichannel strategies in lockstep with using first-party data for identity-based targeting can help marketers combat a key challenge — making optimal allocations of marketing budgets that are expected to work harder than ever before.
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How The Wall Street Journal is leveraging first-party data and ensuring brand safety for advertisers
In an exclusive chat with Campaign, The Wall Street Journal's chief revenue officer Josh Stinchcomb unveils how the Journal is navigating through softening advertising markets, leveraging first-party data, and addressing growing concerns around the need for brand safety.
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