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CASE STUDY: Ministry of Retail sees 300% sales increase with Facebook ads
PROMOTIONAL FEATURE: Facebook generated more than 60 per cent of the brand's website traffic exclusively in their first year.
CASE STUDY: Jeju Air achieves 80% flight conversion rate using Facebook
PROMOTIONAL FEATURE: Compared to 20% international flight conversion rates driven by other online ads.
Facebook eyes expansion of Home to Apple and Microsoft phones
GLOBAL - Facebook is in talks with Apple and Microsoft about bringing a version of its Home mobile software to phones running on iOS and Windows Phone, according to reports.
Facebook Home for Android: Disruption or delight?
Facebook wants to take over smartphone home and lock screens with its new app. Hari Shankar, director of client services and director of Perfomics APAC, thinks through the implications from the user's point of view.
Prefer curly fries to Harleys? Facebook can tell advertisers just how smart you are
A scientific paper seems to confirm that a person's Facebook likes can be used to accurately predict demographic information and consumption behaviour, writes John Merakovsky, managing director for Experian Marketing Services in Asia-Pacific.
Facebook launches ROI tool to measure conversions
GLOBAL - The days of debating the ROI of social media advertising are over, at least for one platform, as Facebook has launched a conversion measurement and optimisation system for direct-response marketers.
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