experience design

Jun 20, 2019

Eight Inc appoints principal in Hong Kong

Chris Dobson was previously managing director of Imagination Asia and Australia.

Apr 9, 2019

Eight Inc. appoints new executive director

The new hire will manage strategic partnerships and business development efforts across the region.

Oct 24, 2018

MullenLowe launches 'leaner' data-led experience offering

New unit within MullenLowe Profero Japan will work to deliver "quick, tangible wins" for clients in Japan and elsewhere in the region.

Jul 4, 2017

Beyond advertising: Designing value at all touchpoints

It’s time that marketers start thinking more about purposely designing coherent experiences.

Jul 5, 2016

How McKinsey is moving into the creative scene

Ad agencies are increasingly afraid of management consultancies, with good reason. Jared Braiterman of McKinsey sheds light on the company’s advance into creativity and design.

Sep 9, 2015

Modern retail design must offer signature experiences: Fitch

SPIKES ASIA - A forum from retail and branding consultancy Fitch looked at the skills needed for modern retail design and suggested that it has become a lot like directing a film, with teams involving a large number of external collaborators to create “moments” and experiences unique to the brand.