Chris Dobson was previously managing director of Imagination Asia and Australia.
The new hire will manage strategic partnerships and business development efforts across the region.
New unit within MullenLowe Profero Japan will work to deliver "quick, tangible wins" for clients in Japan and elsewhere in the region.
It’s time that marketers start thinking more about purposely designing coherent experiences.
Ad agencies are increasingly afraid of management consultancies, with good reason. Jared Braiterman of McKinsey sheds light on the company’s advance into creativity and design.
SPIKES ASIA - A forum from retail and branding consultancy Fitch looked at the skills needed for modern retail design and suggested that it has become a lot like directing a film, with teams involving a large number of external collaborators to create “moments” and experiences unique to the brand.
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