Experience design veteran Symon Hammacott discusses his new role, the way CX expectations have shifted, and the responsibility to incorporate ethical design into client work.
Chris Dobson was previously managing director of Imagination Asia and Australia.
The new hire will manage strategic partnerships and business development efforts across the region.
New unit within MullenLowe Profero Japan will work to deliver "quick, tangible wins" for clients in Japan and elsewhere in the region.
It’s time that marketers start thinking more about purposely designing coherent experiences.
Ad agencies are increasingly afraid of management consultancies, with good reason. Jared Braiterman of McKinsey sheds light on the company’s advance into creativity and design.
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