Staff Writer
Apr 9, 2019

Eight Inc. appoints new executive director

The new hire will manage strategic partnerships and business development efforts across the region.

Andrew Au
Andrew Au

Experience design studio Eight Inc. has hired Andrew Au as its new executive director for the APAC region. Based in Singapore, Au will manage strategic partnerships and business development efforts across the region.

Prior to this role, Au was managing director, Southeast Asia for creative agency Imagination. Before that, he was managing partner for Fluid, an independent creative agency that was acquired by PriceWaterhouseCoopers in 2015. He’s also had experience in senior marketing roles with The Economist Group and Fortune Magazine. On top of that, he sits as vice chair for The Marketing Society.

Au will report to Tim Kobe, founder and CEO of Eight Inc. On the new appointment, Kobe said: “Like our best experience architects and designers, Andrew possesses a certain degree of humility, emotional intelligence and sensitivity in bringing unique insights to the conversation. Designing experience demands diversity; of demographic, discipline, culture and belief. The best designers not only recognise this, they utilise it.”

Source:
CEI

Related Articles

Just Published

4 hours ago

Why your ad next to trendy pimple-popping, mukbang, ...

A new report from Channel Factory and Magna shows that while consumers are entertained by misguided ads, advertisers will not be amused by the results of content-ad misalignment.

5 hours ago

GrabFood versus GoFood: The rivalry only escalates ...

Deep discounts and promotions are keeping competition delivered hot and fresh via apps touting ever-more convenience and integrations.

6 hours ago

Expectant humans and animals get a say in Hyundai film

The carmaker uses maternal humans and wildlife to communicate a message about its commitment to mother earth.

8 hours ago

Stephen Li departs as OMD APAC CEO

Li is on gardening leave until November and a search for a replacement is underway.