Staff Writer
Apr 9, 2019

Eight Inc. appoints new executive director

The new hire will manage strategic partnerships and business development efforts across the region.

Andrew Au
Andrew Au

Experience design studio Eight Inc. has hired Andrew Au as its new executive director for the APAC region. Based in Singapore, Au will manage strategic partnerships and business development efforts across the region.

Prior to this role, Au was managing director, Southeast Asia for creative agency Imagination. Before that, he was managing partner for Fluid, an independent creative agency that was acquired by PriceWaterhouseCoopers in 2015. He’s also had experience in senior marketing roles with The Economist Group and Fortune Magazine. On top of that, he sits as vice chair for The Marketing Society.

Au will report to Tim Kobe, founder and CEO of Eight Inc. On the new appointment, Kobe said: “Like our best experience architects and designers, Andrew possesses a certain degree of humility, emotional intelligence and sensitivity in bringing unique insights to the conversation. Designing experience demands diversity; of demographic, discipline, culture and belief. The best designers not only recognise this, they utilise it.”

Source:
CEI

Related Articles

Just Published

8 hours ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

8 hours ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

8 hours ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

9 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.