ethics
Indian consumers think politics and marketing should mix, Chinese do not
EXCLUSIVE RESEARCH: Campaign teamed up with YouGov to find out if respondents in APAC think politics, social issues, sustainability and ethics should intersect with marketing.
Consumers want more ethical media but how can the industry provide it?
Recent moves by agencies and media owners to spur diversity and sustainability are encouraging. Now we need a broader conversation about creating universal standards.
Data privacy and ethics weigh more heavily on advertisers: WFA
However, under half of respondents to survey said their company had a data ethics policy in place.
You gotta have purpose: WE Communications report
TOP OF THE CHARTS: Brands have never been more pressured to lead with purpose, according to WE Communications latest 'Brands in Motion' research.
Ogilvy's work with US border control creates internal ethical crisis
BuzzFeed has obtained recording of conversation between CEO and concerned staff.
Influencer ethics and accountability: Where are they?
Influencer marketing is a multi-billion dollar industry that is both glamorous and ugly. A discussion at our CampaignComms conference explored ideas like a Glassdoor equivalent for influencer reviews and a '4R' vetting criteria.
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