EXCLUSIVE RESEARCH: Campaign teamed up with YouGov to find out if respondents in APAC think politics, social issues, sustainability and ethics should intersect with marketing.
Recent moves by agencies and media owners to spur diversity and sustainability are encouraging. Now we need a broader conversation about creating universal standards.
However, under half of respondents to survey said their company had a data ethics policy in place.
TOP OF THE CHARTS: Brands have never been more pressured to lead with purpose, according to WE Communications latest 'Brands in Motion' research.
BuzzFeed has obtained recording of conversation between CEO and concerned staff.
Influencer marketing is a multi-billion dollar industry that is both glamorous and ugly. A discussion at our CampaignComms conference explored ideas like a Glassdoor equivalent for influencer reviews and a '4R' vetting criteria.
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