However, under half of respondents to survey said their company had a data ethics policy in place.
TOP OF THE CHARTS: Brands have never been more pressured to lead with purpose, according to WE Communications latest 'Brands in Motion' research.
BuzzFeed has obtained recording of conversation between CEO and concerned staff.
Influencer marketing is a multi-billion dollar industry that is both glamorous and ugly. A discussion at our CampaignComms conference explored ideas like a Glassdoor equivalent for influencer reviews and a '4R' vetting criteria.
Discussions are no longer about technology itself but about its human and societal impact. So why is the ad industry not yet asking the same tough questions?
The furore over Bell Pottinger's work in South Africa shines the spotlight on the wider industry's ethical practices. Are the agency's actions a one-off, or are moral lapses common in the sector? And if so, what should be done?
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