A report by Return Path provides benchmarks for the 10 most common types of marketing messages.
Email marketing continues to be the most cost-effective channel for brand development and traffic generation, but low open rates can stall progress. Here's what to look for and fix.
Meritus Hotels & Resorts needed to expand its reach and get better at managing customer engagement and marketing via email.
BEIJING / HONG KONG - Campaign sat down with Emarsys executives Stuart Barker (Hong Kong country manager) and Ofri Cohen (China general manager) and asked them to explain the insights and analytics that go on behind promotional emails—in plain English.
CASE STUDY: Email marketing in China is difficult due to a lack of transparency in the filtering and blocking policies of China's largest ISPs. Here's how one brand worked with its email provider to keep up with the changes and secure a 20 percent increase in revenue.
HONG KONG - Emarsys Group, a leading provider of email marketing solutions and services in Europe, has extended its reach of services to Asia-Pacific by opening a new office in Hong Kong.
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