Mar 23, 2021

Dentsu bags APAC agency partner remit from William Grant & Sons

By expanding a global pact, Dentsu is expected to drive omnichannel marketing and focus on connections planning, digital acceleration and driving media effectiveness and efficiency.

Apr 17, 2019

We mustn’t let artificial intelligence make us dumb

While AI continues to change how we work, Andrew Nicholls at Carma Asia says the need for human intelligence to find meaning in these advances is more important than ever.

Mar 14, 2019

Unilever saves €500m as in-housing is 'more efficient' than agencies

FMCG giant is increasing spend on digital media and in-store.

Jan 25, 2019

Advertising is in crisis, but it's not because it doesn't work

Let's make advertising great again by bursting the efficiency bubble.

Nov 30, 2016

Volkswagen China's Paul Hu: Rethinking the meaning of media efficiency

As PHD takes over from MediaCom following a procurement-led pitch, Volkswagen China, like many brands, is grappling with how to make sure it gets the most out of its media spend.