earth day

Apr 23, 2024

Impossible Foods opens a ranch to demystify its plant-based meats

The brand will transition an old cattle ranch in South Carolina into a plant-based farm and document the daily ongoings on social media.

Apr 22, 2024

We all have a collective responsibility to make progress on sustainability

To mark Earth Day 2024, Matt Bourn and Sebastian Munden, authors of a book on the importance of sustainable advertising, warn that this is no time to stand still.

Apr 23, 2023

How food and apparel brands are honouring Earth Day 2023

Some are celebrating with sustainable pledges while others are leaving the planet altogether.

May 25, 2022

Social purpose or woke-washing: How to walk the creator tightrope in 2022

Spreading positivity and social awareness through influencer marketing is an effective approach that builds trust and engagement for brands. But when these campaigns lack real substance, brands risk further alienation from their customers, writes INCA’s Arthur Altounian.

Apr 22, 2022

Are consumers tired of ‘awareness’ messaging on Earth Day?

Consumers are plenty aware of the severe repercussions of climate change; yet brands continue to go down the ‘awareness’ route to compensate for tangible action.

Apr 22, 2021

WPP’s Mark Read calls for 'collaborative effort' on net zero and sets 2025 target

Holding company used Earth Day as platform to make announcement on commitments.