earth day

May 25, 2022

Social purpose or woke-washing: How to walk the creator tightrope in 2022

Spreading positivity and social awareness through influencer marketing is an effective approach that builds trust and engagement for brands. But when these campaigns lack real substance, brands risk further alienation from their customers, writes INCA’s Arthur Altounian.

Apr 22, 2022

Are consumers tired of ‘awareness’ messaging on Earth Day?

Consumers are plenty aware of the severe repercussions of climate change; yet brands continue to go down the ‘awareness’ route to compensate for tangible action.

Apr 22, 2021

WPP’s Mark Read calls for 'collaborative effort' on net zero and sets 2025 target

Holding company used Earth Day as platform to make announcement on commitments.

Apr 22, 2015

DNA puts a human face on Hong Kong's litter problem

HONG KONG - The creators of an Earth Day campaign launching today in Hong Kong analysed DNA from real-life litter to create visual representations of the litterbugs and make citizens think twice about tossing their trash—lest they find their face adorning a future poster.