Apr 3, 2024

Reckitt Benckiser puts Durex creative duties up for pitch in India

EXCLUSIVE: Havas has held the account since 2014.

Apr 1, 2024

Durex launches energy drink in Malaysia

In a parallel campaign, the condom brand has also sponsored an adults-only 'Come Run' nighttime road race for couples in Singapore, urging them to finish together.

Dec 14, 2023

Ad Nut's favourite campaigns of 2023

YEAR IN REVIEW: From spicy dating shows to grouchy cats in HD to a human turkey served on a silver platter, Ad Nut has had quite the year in Adland. Check out the campaigns that brought both quirk and a smirk to Ad Nut in 2023.

Jul 21, 2023

Reckitt mixes culture and customs to take on Indonesian consumers

Reckitt Indonesia cleverly breaks down traditional barriers, without foregoing local culture in key campaigns with Durex, Dettol and Harpic.

Jul 11, 2023

How Durex talked to ASEAN about the 'Big O' without ever mentioning it

Navigating the region's different languages and cultures can be tricky at the best of times, but when it comes to talking about sex, it can be downright impossible. Durex ASEAN regional marketing director Pooja Porwal shares the secrets behind the brand's regional campaign #ComeTogether.