dsp
Yahoo's APAC head discusses the future of ad tech sales
Yahoo has elevated Paul Sigaloff as vice president, head of APAC. Campaign India chats with him to learn about his plans for the Indian market, detailed advertising avenues, strategies to grapple a cookie-less world, and the potential of the Metaverse
Carousell Group's new ad platform enables advertisers to target its users across the web
The advertising arm of the Southeast Asian marketplace business adds DSP adtech capabilities to its offering with the launch of a 'recommerce' buying platform.
Flipkart and MediaMath come together to launch self-serve DSP
The platform is launched as part of the larger growth strategy for Flipkart’s ad tech business
Roku to acquire Dataxu for US$150 million
The OTT provider said the acquisition of an automated media buying solution will help it unlock more advertising investment.
Fixing programmatic: 'We’re doing the hard stuff now'
MediaMath CEO Joe Zawadzki explains why a fully accountable, addressable digital supply chain still eludes advertisers, requiring builders focused on end goals, not exit strategies.
MediaMath’s open strategy in Asia
MediaMath is staking its reputation as an advocate for programmatic transparency to win Asian customers while looking to IBM to help gain an edge.
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