dsp

Oct 19, 2022

Apple's adtech plans reveal its APAC advertising ambitions

Apple has been working on expanding its ad business for some time and recent hiring trends indicate the company is planning to capture more ad dollars in the APAC region.

Aug 16, 2022

Why SSPs are more valuable than ever

One of the largest independent supply-side platforms argues that as DSPs promote direct path solutions, publishers have an even greater need to rely on sell-side expertise and tools.

Feb 18, 2022

Yahoo's APAC head discusses the future of ad tech sales

Yahoo has elevated Paul Sigaloff as vice president, head of APAC. Campaign India chats with him to learn about his plans for the Indian market, detailed advertising avenues, strategies to grapple a cookie-less world, and the potential of the Metaverse

Jan 18, 2022

Carousell Group's new ad platform enables advertisers to target its users across the web

The advertising arm of the Southeast Asian marketplace business adds DSP adtech capabilities to its offering with the launch of a 'recommerce' buying platform.

Feb 16, 2021

Flipkart and MediaMath come together to launch self-serve DSP

The platform is launched as part of the larger growth strategy for Flipkart’s ad tech business

Oct 23, 2019

Roku to acquire Dataxu for US$150 million

The OTT provider said the acquisition of an automated media buying solution will help it unlock more advertising investment.