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Feb 18, 2022
Yahoo's APAC head discusses the future of ad tech sales
Yahoo has elevated Paul Sigaloff as vice president, head of APAC. Campaign India chats with him to learn about his plans for the Indian market, detailed advertising avenues, strategies to grapple a cookie-less world, and the potential of the Metaverse
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The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
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Agency Report Card 2024: Assembly
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How a cute fishball turned its frown upside down
For Thai-based restaurant chain Bar BQ Plaza, Grey Thailand made sure that its clients’ feelings about dwindling sales were in full display to set off a national outcry.