douyin

4 days ago

Mainland Chinese expats in HK favour Douyin and WeChat: report

TOP OF THE CHARTS: A new report by EternityX shows that Mainland Chinese expats remain connected to their cultural roots through platforms such as WeChat, Douyin, Xiaohongshu, Weibo, and Dianping.

Jun 19, 2024

Trends from China’s ‘super long’ mid-year shopping festival

This year’s sales period for 618 indicated a slew of new trends, including the proliferation of AI, the cancellation of pre-sales, and the growth of outdoor apparel.

Feb 19, 2024

Revitalising brand engagement: The power of curated advertising in China

Amidst China's dynamic and uncertain economic climate in the advertising scene, an increasing number of brands are deviating from conventional methods and embracing personalised advertising strategies for a more precise and impactful connection with consumers. Elisa Harca from Red Ant Asia explores.

Nov 23, 2023

The Kraft of good sauce: Heinz brings the magic of AI to Chinese cuisine

If you know ketchup, you know Heinz. But what about soy sauce, with a touch of AI? Campaign speaks to Kraft Heinz China's Eric Yu and Cristina Kenz on their latest artificial intelligence-led campaign, the art of mastering the Chinese pantry and much more.

Nov 13, 2023

Podcast: Unlocking China—a marketer’s guide to WeChat, Douyin, Weibo and Red

China accounts for one-third of the global e-commerce market by payment value, but its social and retail landscape is different from the rest of the world. So how can Western brands unlock the Chinese market and tap into its population of 1.4 billion?