With over 600 million active daily users, Douyin offers brands broad access to increasingly important consumers: China’s Gen Z and millennials.
Bilibili is confident on its monetization capabilities given the platform’s growing user base across a wider spectrum of demographics.
US-China tensions escalate as Beijing rolls out restrictions on technology exports that could hamper TikTok's government-mandated US sale.
ByteDance's video-sharing service is taking a step to favour its own e-commerce site rather than those of rivals.
TikTok latest: As Microsoft meets Trump to pursue US buyout, the app faces Australian investigations
Over the weekend, Microsoft's CEO met US President Donald Trump who has vowed to ban the Chinese-owned app in the US, while Australia says it's investigating TikTok's security risks.
One of Douyin’s hottest influencers, @Maoguangguang, is proving that PUGC, or “professional user-generated content,” is profitable. Here’s what brands interested in capitalizing need to know.
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