4 days ago

TikTok defends its user privacy and security measures after India ban

TikTok India head said app would never share information with the Chinese government and will meet with concerned Indian government stakeholders.

Jun 24, 2020

Gucci, Prada and more struggle on Douyin

As global luxury brands launch on new social platforms, like Douyin, the importance of creating a winning brand strategy for each new platform is a must.

Nov 20, 2019

ByteDance attracts 23% of China digital spend: R3 forecast

TOP OF THE CHARTS: In the coming year, advertisers can expect to pay more for space on the company's Douyin platform, as well as other short-video and news sites in China.

Nov 14, 2019

TikTok: social media in the fast lane

It has up to 625 million active users, but you're probably not one of them. So, what is it about TikTok that makes it so popular among youth, and does it present brands with a viable alternative to Facebook, Twitter, Instagram and Snapchat?

Nov 6, 2019

In-video search: A new opportunity for influencer marketing on Douyin?

New function trial on Chinese app only (not TikTok) raises privacy concerns but could help Douyin users search for KOLs and products.

Oct 7, 2019

TikTok bans political ads

The blanket ban comes at a time when China's influence over the social video app is coming to light