douyin

May 23, 2022

Audi and M&C Saatchi accused of plagiarism in new ad

The Audi film—featuring HK star Andy Lau—is under fire for word-for-word similarities to a poem constructed by a Chinese influencer on Douyin.

Dec 5, 2021

Could China’s short drama boom create lucrative IP?

Short dramas are racking up hundreds of millions of views on China's video platforms, but producers are grappling with how to sustainably monetise the format.

Nov 16, 2021

Kuaishou: TikTok’s Chinese nemesis

CHINESE PLATFORM SPOTLIGHT: China’s No. 2 short-video platform has accelerated its ecommerce presence and introduced exclusive sports content.

Oct 25, 2021

Douyin: More than the Chinese version of TikTok

CHINESE PLATFORM SPOTLIGHT: The Chinese counterpart of TikTok is a social and ecommerce platform that is helping brands and marketers in China and opening doors for overseas brands.

Oct 19, 2021

BrandZ China: Tencent overtakes Alibaba; Kuaishou, Meituan and Douyin surge

The top 100 most valuable brands in China gained 57% in brand value year-over-year, reaching $1.56 trillion, according to Kantar's latest ranking.

Oct 12, 2021

China's time limits for kids: How marketers can adapt

As giants like Bytedance, Kuaishou, Tencent and Netease adjust to new regulations about how long children can watch videos and play games, China-based experts discuss how marketers can react.