Single's Day 2022: Has Douyin become the next big thing in China retail?
Alibaba and JD.com aren’t the only ones competing for sales in China’s most exuberant consumer fiesta, rivalry from live streaming platforms like Douyin might be the highlight on this Double 11.
Audi and M&C Saatchi accused of plagiarism in new ad
The Audi film—featuring HK star Andy Lau—is under fire for word-for-word similarities to a poem constructed by a Chinese influencer on Douyin.
Could China’s short drama boom create lucrative IP?
Short dramas are racking up hundreds of millions of views on China's video platforms, but producers are grappling with how to sustainably monetise the format.
Kuaishou: TikTok’s Chinese nemesis
CHINESE PLATFORM SPOTLIGHT: China’s No. 2 short-video platform has accelerated its ecommerce presence and introduced exclusive sports content.
Douyin: More than the Chinese version of TikTok
CHINESE PLATFORM SPOTLIGHT: The Chinese counterpart of TikTok is a social and ecommerce platform that is helping brands and marketers in China and opening doors for overseas brands.
BrandZ China: Tencent overtakes Alibaba; Kuaishou, Meituan and Douyin surge
The top 100 most valuable brands in China gained 57% in brand value year-over-year, reaching $1.56 trillion, according to Kantar's latest ranking.
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