digital matters
In Digital Matters, brands need bravery
SINGAPORE - Despite being a too-often-cited truism, the notion of brands “needing to be brave” came up persistently during the opening panel discussion at the Digital Matters conference, organized by Branded.
Digital Matters: Key lessons for social and digital advertising
SINGAPORE - Industry experts on day two of Digital Matters 2012 in Singapore were keen to highlight the benefits of social media and digital advertising. But they also set out a number of lessons to be heeded before taking the plunge.
Digital and Music Matters: Focus should be on branded content, the second screen
SINGAPORE - Branded entertainment must be a major focus, and brands also need to integrate content across multiple platforms and prioritise the second screen over connected TV, delegates at the Digital and Music Matters 2012 conference heard Tuesday.
Digital and Music Matters returns to Singapore
SINGAPORE - Leading figures in the digital and music sectors will convene at the Digital and Music Matters conference this week to discuss the latest industry trends.
Music Matters, Digital Matters 2011
Branded brought the highly-anticipated Music Matters, Music Matters Live with HP and the inaugural Digital Matters 2011 events to Singapore from 24 to 28 May this year.
Industry heavyweights discuss Digital Matters in Singapore
SINGAPORE – The inaugural two-day Digital Matters conference kicked off at the Ritz Carlton Hotel in Singapore yesterday.
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