Susie Sell
May 24, 2012

Digital Matters: Key lessons for social and digital advertising

SINGAPORE - Industry experts on day two of Digital Matters 2012 in Singapore were keen to highlight the benefits of social media and digital advertising. But they also set out a number of lessons to be heeded before taking the plunge.

Digital Matters 2012 kicked off in Singapore on Tuesday

Advertising must be combination of “Mad Men and math men”
Cindy Gallop, founder and CEO of IfWeRanTheWorld.com and former chairman of BBH New York, said advertising in the future must be data-informed, not data-driven. “The opportunity for the future is Mad Men plus math men, creativity plus data, advertising plus technology,” she said. Christian Toksvig, vice president, business development at Getty Images, told Campaign Asia that many advertisers are crazy about metrics...

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