OgilvyOne, Isobar and Razorfish lead the pack in China: Forrester
SHANGHAI - OgilvyOne takes the top spot in research by Forrester that examined how the eight most significant digital agencies in China stack up against one another in terms of strategy and execution capabilities.
Globe Telecom names Havas Media Ortega as its digital AOR
MANILA - Globe Telecom, the Philippines’ second largest telecom company, has appointed Havas Media Ortega as its digital agency of record after a final three-way pitch.
JWT wins Dove digital account in Australia
AUSTRALIA - JWT Sydney, which already works with Unilver brands Toni&Guy, Clear and Sunsilk, has added Dove to its client roster, becoming the brand's digital agency of record after a pitch against undisclosed competitors.
OPINION: Set aside the 'digital' versus 'traditional' debate
It's high time the industry stops talking in terms of 'digital' versus 'traditional' and starts thinking about the role of digital generalists versus digital specialists, writes Patrick Rona, president of Tribal DDB Asia Pacific and chief digital officer of DDB Group Asia Pacific.
Unilever reviews digital agency roster
SINGAPORE – Unilever is currently reviewing its existing agencies, with a view to formalising its digital agency roster across all brands.
SinoTech Group launches new media agency Digital Jungle
BEIJING - SinoTech Group has launched a new digital agency, Digital Jungle, to help clients establish and execute digital marketing strategies in China.
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