According to Mathew McDougall, founder and CEO, the group has two strong areas of competence - digital agency services and social media intelligence technology and consulting. The new agency is the latest move to separate these two lines of business under different brands.
Digital Jungle will focus on social media marketing (SMM), search engine optimisation (SEO), search engine marketing (SEM), digital strategy, digital PR, content marketing and web site design.
Over the past four years, SinoTech has acquired a range of global MNC clients across the travel, hospitality and ecommerce sectors.
"These particular industry verticals showed the greater interest in performance based digital marketing campaigns but in 2011 we are expecting more industries to move towards outcome based marketing. Digital Jungle is perfectly positioned to address this trend," said McDougall.
SinoTech Group was founded in Beijing in early 2007.