Aug 11, 2021

YouTube launches ‘Shorts’ campaign to compete with TikTok

The campaign targets Gen Z and creators to embrace “the shorter side of YouTube.”

Jun 23, 2018

Sustainable Development Goals winners: Cannes Lions 2018

‘Palau Pledge’ wins another Grand Prix for APAC.

Jul 20, 2016

The 5 elements of an Agile marketer

Agile is more than a process, a set of tools or people management, it is first and foremost a mindset.

May 6, 2016

Is there an app that tells you when your brand should build an app?

Unfortunately, there's no easy formula to determine when it makes sense for your brand to develop an app. Nagendra Singh of Blue Hive Asia describes how to develop a comprehensive mobile strategy that may—or may not—include an app.

Jan 28, 2014

Growth-hack your brand to discover new customers

HONG KONG – Well-established brands can learn from the world of scrappy startups. 'Growth hacking' melds tech savvy with social strategies and a 100 per cent user focus to pioneer a following and build profitability.

Sep 6, 2013

Ogilvy PR captures China Fortune Land Development from local agency

BEIJING - Ogilvy PR has won a new property account, China Fortune Land Development, a company that invests primarily in industrial parks.