The campaign targets Gen Z and creators to embrace “the shorter side of YouTube.”
‘Palau Pledge’ wins another Grand Prix for APAC.
Agile is more than a process, a set of tools or people management, it is first and foremost a mindset.
Unfortunately, there's no easy formula to determine when it makes sense for your brand to develop an app. Nagendra Singh of Blue Hive Asia describes how to develop a comprehensive mobile strategy that may—or may not—include an app.
HONG KONG – Well-established brands can learn from the world of scrappy startups. 'Growth hacking' melds tech savvy with social strategies and a 100 per cent user focus to pioneer a following and build profitability.
BEIJING - Ogilvy PR has won a new property account, China Fortune Land Development, a company that invests primarily in industrial parks.
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