Jenny Chan 陳詠欣
Sep 6, 2013

Ogilvy PR captures China Fortune Land Development from local agency

BEIJING - Ogilvy PR has won a new property account, China Fortune Land Development, a company that invests primarily in industrial parks.

Strategic development plan of industrial parks around Beijing
Strategic development plan of industrial parks around Beijing

The client chose Ogilvy PR over a local agency it used to work with, according to sources, because it demonstrated an understanding of "how the Chinese government works at the central and local levels".

The 12-month contract involves works covering mid- and long-term strategy for public affairs and government relations. Ogilvy PR will help the client to identify strategic government partners and regulatory stakeholders to support the firm in its industrial town development and ancillary construction businesses.

Its major customers are local governments in the area around Beijing, including Langfang, Zhangjiakou and Qinhuangdao cities of Hebei Province.



Related Articles

Just Published

1 hour ago

AAMS announces new leadership and members

The association names a new president, and will debut a Pitch Best Practice guide to shift mindsets on pitching.

4 hours ago

Creatives reflect on legend Dan Wieden’s influence

Wieden, co-founder of the iconic advertising agency and adland icon, passed away on Saturday at 77 years old.

6 hours ago

Will Gen Z break up with your luxury brand?

Half of the existing luxury brands today likely won’t survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z.

12 hours ago

Aline Santos named chair of judges for Campaign ...

Entries for the awards are now open.