Staff Reporters
Jun 23, 2018

Sustainable Development Goals winners: Cannes Lions 2018

‘Palau Pledge’ wins another Grand Prix for APAC.

The Palau Pledge
The Palau Pledge

The renowned ‘Palau Pledge’ campaign by Host/Havas Sydney chalked up another big win by taking the Grand Prix in this year’s Sustainable Development Goals category.

The campaign for the Palau Legacy Project was the only APAC representative to win in the category, which awarded 28 awards in addition to the Grand Prix: three Gold, 10 Silver and 15 Bronze.

‘Palau Pledge’ also took home a Silver and a Bronze in this category. It has also swept other categories, winning another Grand Prix in Titanium, a Grand Prix in Direct, Gold in Brand & Experience and Silver in Media.

Source:
Campaign Asia

Related Articles

Just Published

17 hours ago

IPG becomes first company to integrate Adobe ...

The IPG Engine is set to be integrated across their full spectrum of operations, providing a suite of services that span the entire content lifecycle, including creation, curation, assembly, personalisation, and measurement.

18 hours ago

Where is China’s gaming industry headed next?

A draft legislation was published in December outlining plans to restrict in-game purchases in a bid to curb “obsessive” gaming behaviour in China. Then it disappeared. What happens next?

18 hours ago

The rise of indies amid Japan's advertising oligopoly

Amid the vast expanse of Japan's advertising landscape dominated by giants like Dentsu, Hakuhodo and ADK, independents are mushrooming. These David-like contenders may lack the colossal budgets of their Goliath counterparts, but they wield a different kind of power—one fueled by strategy, resilience, and agility.

1 day ago

Dentsu bags Popeyes India's creative mandate

Account won post a multi-agency pitch