Staff Reporters
Jun 22, 2018

Media winners: Cannes Lions 2018

Of 85 gongs awards, APAC wins 15, with one Gold and a plethora of Bronze.

'Aussie News Today' took home Gold for Clemenger BBDO Sydney
'Aussie News Today' took home Gold for Clemenger BBDO Sydney

The Grand Prix in the Media category this year went to Mediacom/BBH London for ‘Tesco’s Food Love Stores’.

Asia’s top award was a Gold and Bronze Lion for Clemenger BBDO Sydney for the ‘Aussie News Today’ campaign for Tourism Australia.

Australia also made a clean sweep of the three APAC Silver Lions, one for the much-vaunted ‘Palau Pledge’ by Host/Havas Sydney – it has also won the Grand Prix for Direct and Gold in Brand Experience & Activation.

The other two Silver Lions went to Y&R Melbourne for ‘Sip Safe’ for Monash University, which also won Gold in Health & Wellness and Bronze in Outdoor,  and UM Sydney/Droga5 New York for ‘Dundee’ for Tourism Australia.

There was a sizeable 10 more Bronze Lions for APAC as follows:

  • DDB New Zealand for ‘Fight for Territory’ for Steinlager – this also won three Silver Lions in Direct and Silver and Bronze in Brand Experience & Activation
  • Dentsu Tokyo for ‘Emergency Collectibles’ for Kobe Shimbun – this also won Bronze in Print & Publishing
  • BBDO Lahore for ‘The Bridal Uniform’ for UN Women
  • JWT Bangkok for ‘Home is Not a Boxing Ring’ for Women & Men Progressive Foundation
  • CHE Proximity Melbourne for ‘Carsales AutoAds’ for Carsales.com.au – this also won Silver in Direct
  • BWM Dentsu Melbourne for ‘Disappearing Person Alerts’ for Queensland Police
  • Y&R Auckland for ‘Apocalypse Steve Hansen’ for Arnott’s
  • DDB Auckland for ‘Re:Scam’ for Netsafe
  • CHE Proximity Melbourne for ‘The Billion Point Giveaway’ for Velocity Frequent Flyer
  • PHD Taiwan/Skoda Taiwan/Redbit Pictures for ‘Skoda X Handsome Dancer “Coincidance”’ for Skoda

View all the latest Cannes winners results, plus full coverage from our editors on the ground, here.

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