Staff Reporters
Jun 20, 2018

Print & Publishing winners: Cannes Lions 2018

Ogilvy Hong Kong's 'Birdland' series strikes Gold again in a largely underwhelming category for APAC.

An image from Ogilvy Hong Kong's 'Dragster' campaign for KFC, which won a Gold Lion in the Print & Publishing category
An image from Ogilvy Hong Kong's 'Dragster' campaign for KFC, which won a Gold Lion in the Print & Publishing category

One Grand Prix was awarded in the 'Print & Publishing' category, to Africa Sao Paulo for their 'Tagwords' campaign for AB InBev. 

Judges awarded 7 Golds, 20 Silvers and 21 Bronze Lions in this category, with APAC collecting seven of these. 

Ogilvy Hong Kong's 'Birdland' series for KFC, which also collected two Golds in the Outdoor category, also won the only Print & Publishing Gold Lion in APAC. 

The Silver Lions went to: 

  • Ogilvy Thailand for the 'Polyester', 'Wool', 'Cashmere' series for Thermos
  • Dentsu Inc Tokyo for the 'Sumo Girls' campaign for Hokkoko Shimbun 

Bronze Lions went to: 

  • Cheil Worldwide Hong Kong for the 'Block Out The Chaos: Football Managers' campaign for JBL
  • TBWA\Thailand for 'The Meeting', 'Rooftop Soccer' and 'Designer' series for McDonald's 
  • Dentsu Inc Tokyo for the 'Emergency Collectibles' campaign for Kobe Shimbun
  • McCann India for the 'Five Status Words' campaign for Harpic

View all the latest Cannes winners results, plus full coverage from our editors on the ground, here.

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