detergent
Improbably, Lion builds affinity for detergent
The Japanese manufacturer is working to tackle P&G and Kao's lead in a market with extremely limited brand engagement.
McCann Philippines wins back Pride detergent
MANILA - McCann Worldgroup Philippines has won back 24-year client, ACS' Pride detergent following a competitive three-way pitch, after losing it in 2009 to Publicis JimenezBasic.
Colgate Palmolive picks luxury route for laundry detergent ad
SYDNEY - GPY&R has launched an unconventional campaign for Colgate Palmolive's laundry detergent brand Fragrance Temptations.
Morning Fresh turns mean men super clean in Australia
Morning Fresh is promoting its detergent with an interative campaign and a series of limited edition plates featuring a 'lean 'n mean' man turned 'super clean' when the plate is submerged into hot water.
Surf enters Indonesia, Malaysia and Thailand with TVCs
Unilever's long-standing laundry detergent brand Surf is launching two television commercials in key Southeast Asian markets.
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