Sep 14, 2016

Improbably, Lion builds affinity for detergent

The Japanese manufacturer is working to tackle P&G and Kao's lead in a market with extremely limited brand engagement.

Aug 8, 2013

McCann Philippines wins back Pride detergent

MANILA - McCann Worldgroup Philippines has won back 24-year client, ACS' Pride detergent following a competitive three-way pitch, after losing it in 2009 to Publicis JimenezBasic.

Feb 15, 2011

Colgate Palmolive picks luxury route for laundry detergent ad

SYDNEY - GPY&R has launched an unconventional campaign for Colgate Palmolive's laundry detergent brand Fragrance Temptations.

Sep 7, 2010

Morning Fresh turns mean men super clean in Australia

Morning Fresh is promoting its detergent with an interative campaign and a series of limited edition plates featuring a 'lean 'n mean' man turned 'super clean' when the plate is submerged into hot water.

Aug 19, 2010

Surf enters Indonesia, Malaysia and Thailand with TVCs

Unilever's long-standing laundry detergent brand Surf is launching two television commercials in key Southeast Asian markets.