Sep 14, 2016

Improbably, Lion builds affinity for detergent

The Japanese manufacturer is working to tackle P&G and Kao's lead in a market with extremely limited brand engagement.

Aug 30, 2016

CASE STUDY: Healthy appeal rekindles tomato-juice ...

A marketer from one of Japan’s top Japanese vegetable and fruit juice producers explains how new packaging helped more than triple tomato beverage sales.

Aug 11, 2016

How Asahi found favour among women with a 'healthy' ...

One of Japan’s top drinks companies capitalised on a new health benefit labeling regime to bolster demand for nonalcoholic beverages

Jul 6, 2016

How sushi chain Akindo Sushiro reels in customers

Behind the scenes of Japan's biggest conveyor-belt sushi chain and its empirical approach to marketing.

Apr 28, 2016

Suntory works to recharge Japan’s tired mainstream ...

CASE STUDY: The company is pursuing a strategy of sampling for its The Malts brand with a focus on shared house residents.

Apr 20, 2016

Buddhism and baseball: How Philips segments ...

CASE STUDY: Philips follows a strategy of micro-segmentation as it aims to grow sales of its grooming products in Japan.