design bridge
Sep 14, 2021
Cambodia Beer underlines icon status, while removing a controversial icon
REBRANDING EXERCISES: A recast by Design Bridge Singapore melds progressive and traditional cues in a new design that removes an icon based on a Buddhist temple.
Jan 15, 2021
Rebrand for Shangri-La's Jen chain includes bilingual logo
REBRANDING EXERCISES: A logo meant to be inclusive for both Chinese and English speakers anchors a full rebrand by Design Bridge Shanghai.
Mar 30, 2020
HK beer brand Yau recast in a local, friendly light
REBRANDING EXERCISES: Design Bridge Singapore brews up a smiley brand identity based on colloquialisms. And the timing of the brand refresh isn't anyone's fault.
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