design bridge

Sep 14, 2021

Cambodia Beer underlines icon status, while removing a controversial icon

REBRANDING EXERCISES: A recast by Design Bridge Singapore melds progressive and traditional cues in a new design that removes an icon based on a Buddhist temple.

Jan 15, 2021

Rebrand for Shangri-La's Jen chain includes bilingual logo

REBRANDING EXERCISES: A logo meant to be inclusive for both Chinese and English speakers anchors a full rebrand by Design Bridge Shanghai.

Mar 30, 2020

HK beer brand Yau recast in a local, friendly light

REBRANDING EXERCISES: Design Bridge Singapore brews up a smiley brand identity based on colloquialisms. And the timing of the brand refresh isn't anyone's fault.