CASE STUDY: By trading traditional names for local Gen Z slang, Coca-Cola turned its 14-year-old 'Share a Coke' campaign into a digital success that recruited nearly half a million new users across ASEAN and the South Pacific.
Latest
Moonfolks expands regional footprint with Brunei launch
Sheikh Idham Abas to helm the office as managing partner.
Uber names new Tokyo-based Asia-Pacific marketing director
Get the latest details on Ally Doubé's new role, plus more from Netflix, Bside, Castlery, Untangld and more, in our weekly collection of people moves and account news.
Initiative leads the preliminary 2025 global media league
Publicis Groupe shops make up the rest of the top five.
Omnicom to axe and relocate more jobs as it doubles cost savings target to $1.5 billion
Majority of synergies will come from $1 billion cut to staffing costs, including job losses and offshoring.
New Dentsu CEO to prioritise “flatter structure”, speed and improving holdco brand
Dentsu's corporate shake-up and appointment of a new chief executive follows record $2bn (£1.5bn) annual loss.
Red Rooster celebrates heartland heroes who punch above their weight
The new campaign by Leo Australia keeps the chicken shop's customers real and their food looking fun and tasty.
No kids, no problem? Why Vietnam’s Gen Z is choosing financial autonomy over traditional milestones
Vietnam's Gen Z are embracing DINK (Dual Income, No Kids) values as a survival strategy, controlling 92% of spending while delaying traditional milestones amid rising costs.
Inside Korea’s culture engine: How reinvention and fandom keeps fuelling the global K-wave phenomenon
In the Hallyu 4.0 era, the creative conversation is no longer about Made in Korea but Made with Korea, a framework where brands and talent co‑create shared IP that blurs the lines between entertainment and commerce.
Perplexity pulls the plug on ads, citing trust concerns for AI
Executives told the Financial Times that ads risk making users 'suspicious of everything'.
January APAC advertiser of the month: Kia, trivago and Woolworths
The three brands lead in advertising awareness gains in Australia this month, with Kia's campaign launched for the Australian Open dominating public attention.
Creative Minds: Why Lyndon Christie wants a store-closing stunt etched in the client hall of fame
Inspired by ideas too bold for the opening pitch, the Leo Sydney copywriter believes clients should champion campaigns that still resonate a decade later.
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Publicis hits record profit margin, adds 5800 staff and hikes cash bonuses 8%
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Labubu, the art toy craze and why grown-ups can’t get enough
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Dentsu shares slump 11% as buyers walk away from sale of international unit
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Xiaomi sacks staff and penalises executives after a KOL tie-up triggers fan backlash
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Running against the giants: Can On outpace Nike and Adidas in Asia?
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Marriott Bonvoy makes loyalty feel intuitive in new brand spot
SEE ALL NEWS
The Work
Apple’s 2026 Lunar New Year film
Apple’s ninth Shot on iPhone Lunar New Year film is a gentle story of routine, companionship and return.
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Content Hub
Confessions of a CMO: How the modern CMO is using survival intelligence to overcome C-suite challenges
The CMO role is not just adapting to change — it is leading it. New research from Worldwide Partners finds today’s top marketing leaders are embracing ambiguity and redefining themselves as strategic disruptors, narrative builders and internal culture shapers. Explore the five new CMO archetypes reshaping the C-suite in Confessions of a CMO.
THE GLOBAL VIEW
Le Pub names Sven Huberts as global president
Huberts was most recently president of global innovation and experience, Dentsu, and president, Dentsu Lab.
Social-first Super Bowl campaigns show how brands are winning without TV
Super Bowl LX demonstrates the growing power of social-only activations and the evolution of hybrid strategies.
Publicis hires former WPP Studio X global chief operating officer Sean Palmer
Previously based in Singapore, Palmer relocates to London to be Publicis' chief operational transformation officer for global clients.
Super Bowl LX draws 124.9 million viewers as NBC sets new records
Bad Bunny’s Spanish-language halftime show helped deliver the second-most-watched broadcast in US history.
Ad creatives share the Super Bowl LX spots they wish they worked on
For Question of the Week, Campaign asked Adland to share the Super Bowl LX work they wish they did.
Omnicom's Aditya Kanthy: This is fundamentally a growth play
The president and managing director reflect on Omnicom Advertising India’s ongoing transformation, from the reimagined agencies to attracting talent.
Adland faces calls to tackle scam ads as Meta admits they ‘might be 3-4% of revenues’
Consumers say role of platforms is key as distrust grows over suspicious ads.
WPP plans to launch WPP Creative
There are no plans to remove agency brands.
Why the Super Bowl’s best ads don’t feel like ads anymore
The Big Game is no longer the idea — it’s the amplifier.
Dove’s Super Bowl LX spot is ‘for the girls’
Dove unveiled its third consecutive Big Game campaign, The Game Is Ours, to support its youth confidence initiatives.