Enormously influential in regional ad spend, Porter remains one of the most active industry players in APAC, also leading the World Federation of Advertisers' efforts here.
Porter replaces Mundipharma's Sameer Desai who previously held the WFA's top regional role.
The viewability discussion beggars belief, the term ‘ad fraud’ puts lipstick on a pig, and people not ready for GDPR now are probably ‘screwed’, according to Unilever’s David Porter.
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