Staff Reporters
Jun 29, 2020

Asia-Pacific Power List 2020: David Porter, Unilever

Enormously influential in regional ad spend, Porter remains one of the most active industry players in APAC, also leading the World Federation of Advertisers' efforts here.

Asia-Pacific Power List 2020: David Porter, Unilever
SEE THE FULL 2020 POWER LIST
Asia-Pacific’s 50 most influential and purposeful marketers
#LeadersForGood
 

David Porter

VP global media, APAC & Africa 
Unilever
Singapore

Returning member

Responsible for many of Unilever’s fastest-growing markets across Asia-Pacific and Africa, David Porter wields enormous influence over agencies and media owners on behalf of the consumer goods giant and its multitude of brands. Over the past year, Porter has worked with his media team to drive Unilever’s pivot towards data-driven marketing by setting up digital hubs in most markets. 

Always eager to reinforce Unilever’s strong commitment to brand purpose, Porter has brought it to bear on the digital ecosystem by setting standards and building alliances to make the digital world safer and more accountable for brands and for the public. Elevated to the position of vice-president for APAC at the World Federation of Advertisers (WFA) this year, Porter has promoted the WFA’s Digital Charter and worked with other brands, agency groups and digital partners to advance the work of the Global Alliance for Responsible Media.

Having spent 25 years in media agencies in the UK before coming to Asia in 2004 and then six years with GroupM/Mindshare prior to joining Unilever in 2010, Porter knows the value of industry recognition and works to set higher standards for media campaigns. A regular contributor at marketing industry events, he not only serves as APAC chair of the Mobile Marketing Association but is also chair of the 2020 Effies and served as jury president for creative effectiveness at Spikes Asia in 2019.

Porter can be found on Twitter at: @davidporterblah

SEE THE FULL 2020 POWER LIST
Asia-Pacific’s 50 most influential and purposeful marketers
#LeadersForGood
 

 

Related Articles

Just Published

1 day ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

1 day ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

1 day ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

1 day ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.