Roku only acquired one of Dataxu's four international offices.
It is believed that all staff across the adtech firm's Sydney and Singapore offices have been let go.
The OTT provider said the acquisition of an automated media buying solution will help it unlock more advertising investment.
Dense populations, growing competition and rapid infrastructure growth... there are many reasons why DOOH is primed to explode in Southeast Asia. But overcoming technical limitations and fragmentation are key challenges.
The partnership will make Dataxu the first company to offer the ability to buy programmatic DOOH inventory in Southeast Asia.
Partnership with Korea’s SK Broadband allows targeting of viewers across various digital TV platforms.
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