danielle jin

Mar 19, 2024

Governance, safety, and risk around Gen AI are challenges for marketers: Visa CMO

Danielle Jin spoke to Campaign about the opportunities and pain points of Gen AI, and how the technology is shifting relationships with agency partners.

May 16, 2023

Asia-Pacific Power List 2023: Danielle Jin, Visa

Danielle Jin has spearheaded award-winning campaigns that have driven brand awareness, behaviour change, and contactless penetration across APAC. Jin's focus on diversity and equality has won her recognition as a leader in the industry.

Jul 8, 2022

Asia-Pacific Power List 2022: Danielle Jin, Visa

A published writer and a veteran marketer, Jin has the skills of merging creativity with data. And this has swiftly salvaged Visa’s woes during the pandemic.

Jul 26, 2021

Marketing in Asia is a balancing act: Visa's Danielle Jin

The brand's Asia CMO discusses the diversified demands of marketing a storied brand in a complex and competitive market. Here's how Visa is iterating campaigns, learning from China and capturing first-party data.

Jun 17, 2021

Asia-Pacific Power List 2021: Danielle Jin, Visa

Visa’s multi-tasking marketing SVP adapts strategies to local conditions while keeping pace with technology in challenging times.

Mar 3, 2021

Visa names new APAC head of marketing

Danielle Jin will take over the position left open by the promotion of Frederique Covington Corbett to a global role.