A published writer and a veteran marketer, Jin has the skills of merging creativity with data. And this has swiftly salvaged Visa’s woes during the pandemic.
The brand's Asia CMO discusses the diversified demands of marketing a storied brand in a complex and competitive market. Here's how Visa is iterating campaigns, learning from China and capturing first-party data.
Visa’s multi-tasking marketing SVP adapts strategies to local conditions while keeping pace with technology in challenging times.
Danielle Jin will take over the position left open by the promotion of Frederique Covington Corbett to a global role.
Because of Jin’s keen eye for merging creativity with data, Visa’s woes during the pandemic have been swiftly salvaged.
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