The alternative investment model allows mature startups to trade equity in their company to media conglomerates in exchange for advertising space.
A new US study reveals opportunity for brands in the creator economy.
More than just direct sellers, successful D2Cs are often leading-edge marketers whose efforts can inspire other consumer brands.
The AnyLogi platform provides integrated management of product inventory, payment confirmation, warehousing, storage, shipping and delivery, according to the company.
A look at what brands can learn from D2C in China to amplify their reach.
While brands large and small have flocked to the opportunity to directly reach consumers, they are hoping pandemic-driven changes in consumption stick to justify their sweeping change in focus.
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