creator

Mar 12, 2024

Here’s why agencies have no idea who X creators are

X’s recent creator push is causing a lot of confusion.

Jul 18, 2023

Red Havas launches influencer marketing division

Red Havas Group has announced the global launch of Sway, an influencer marketing service.

Jul 18, 2023

Twitter influencer payouts start on the far right, neglecting brand concerns

Some far-right influencers have claimed to receive five-figure earnings.

May 9, 2023

How China's creator economy is evolving

Co-creation and new business models are forcing brands in China to develop clear roadmaps for symbiotic partnerships that work for everyone.

Dec 14, 2022

Creator marketing platform Captiv8 expands globally

The company will connect brands and creators in European, Middle Eastern, Asian and Latin American markets.

Apr 6, 2021

TikTok and Mediabrands launch global creator partnership

The platform will host creator camps for IPG's Mediabrands agencies and clients to better understand how to connect with its audience.