creator
The Information
Mar 12, 2024
Here’s why agencies have no idea who X creators are
X’s recent creator push is causing a lot of confusion.
Jul 18, 2023
Red Havas launches influencer marketing division
Red Havas Group has announced the global launch of Sway, an influencer marketing service.
Jul 18, 2023
Twitter influencer payouts start on the far right, neglecting brand concerns
Some far-right influencers have claimed to receive five-figure earnings.
May 9, 2023
How China's creator economy is evolving
Co-creation and new business models are forcing brands in China to develop clear roadmaps for symbiotic partnerships that work for everyone.
Dec 14, 2022
Creator marketing platform Captiv8 expands globally
The company will connect brands and creators in European, Middle Eastern, Asian and Latin American markets.
Apr 6, 2021
TikTok and Mediabrands launch global creator partnership
The platform will host creator camps for IPG's Mediabrands agencies and clients to better understand how to connect with its audience.
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