Data is still viewed by some as the enemy of creativity. But used correctly, it can elevate brands out of a sea of sameness.
The Creative Data jury president discusses three key themes that emerged from the category, instilling camaraderie in the virtual jury room, and how APAC can do better.
The winners of the Creative Strategy and Creative Data Lions were announced on Tuesday.
Australia dominates the APAC winners, of which there were nine.
An emergency radio network with Toyotas as transceivers and a somewhat disturbing but effective use of biometric data highlight the region's wins.
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