Mar 25, 2024

L’Oreal Thailand launches new 3D campaign with McCann Worldgroup

Tapping into the growing CGI-trend, the brand launched its UVD Invisible Serum campaign on a captivating billboard amongst Bangkok's busiest streets.

Dec 21, 2020

Four tips to prepare your content strategy for 2021

Amid continued uncertainty in 2021, marketers should never lose sight of the value and purpose of content.

May 8, 2018

Craft appoints APAC head

Melissa Chan joins to lead regional unit.

Apr 11, 2014

Need help managing 20 creative agencies? There's a consultancy for that

NEW YORK - Fred Schuster, former CEO of McCann's Craft Worldwide and Ogilvy's RedWorks, has launched a 'global creative operations' company aimed at helping both agencies and brands improve their creative processes.

Nov 15, 2012

Yo-ho-ho, and a bottle of craft beer: Droga5 POS campaign targets pirates

SYDNEY - Droga5 Sydney has launched a print and point-of-sale campaign for craft beer Sail & Anchor as a precursor to "super fun stuff later", according to Droga5 creative director Cam Blackley.