Faaez Samadi
May 8, 2018

Craft appoints APAC head

Melissa Chan joins to lead regional unit.

Melissa Chan
Melissa Chan

Marketing production agency Craft Worldwide has appointed Melissa Chan as managing director for Asia-Pacific.

Chan joins from Williams Lea Tag, where she was most recently managing director, based in Singapore. She has more than a decade’s experience in creative production and marketing services, working for brands including Burberry, Estee Lauder, GSK, P&G and Hilton.

“Melissa’s rich background, international perspective and years of creative production experience make her the ideal leader for guide Craft,” said Ed Powers, Craft CEO.

Chan will oversee Craft’s creative production services in APAC. She is also part of the Marketing Society’s Southeast Asia steering committee.

Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

Anurag Agnihotri elevated at Ogilvy to CCO

Agnihotri was the managing partner of creative for West India at Ogilvy.

4 hours ago

Behavior as a prompt: Why AI’s ability to anticipate...

The most successful businesses in the next five years will leverage AI to analyze past and current behaviors and create experiences that anticipate customer needs.

4 hours ago

GroupM retains Allianz global media business

A host of Group M agencies will manage the account across different markets, including the UK.

4 hours ago

BBC appoints first chief brand officer

Charl Bassil is currently chief marketing officer at Absolut Vodka.