May 16, 2014

Photos: 43rd IAA World Congress in Beijing

1300 delegates from 45 countries participated in the 43rd IAA World Congress, held from 8 through 10 May at the China National Convention Centre (CNCC) in Beijing. The International Advertising Association (IAA) and China Advertising Association (CAA) issued 'The Beijing Declaration', which promotes an "honorable and socially responsible" advertising industry now and in the future, at the conclusion of the congress.

May 12, 2014

To catch up with consumers, industry must erase old thinking: IAA World Congress

BEIJING - The consensus at the 43rd annual International Advertising Association World Congress was that the evolution of advertising goes well beyond the impact of 'shiny new technology', requiring companies to innovate and break out of outmoded thinking patterns.