Frisky film festival: Whether you love or hate this day devoted to lovers, please enjoy this roundup of some of our most-adored condom campaigns.
The films conceptualised by Dentsu Isobar reflect a new openness in exploring sexuality with the use of new pleasure products that are still taboo for some.
TOKYO - In a market saturated with 'thin' condoms, Skyn condoms and agency Ultra Super New aimed to create a vehicle for Japanese couples to talk about their sexual preferences in a culturally sensitive way.
SHANGHAI - Strict regulations around 'intimate' products in China have spurred Japanese condom manufacturer Okamoto to move to the forefront of social marketing, where it entertains netizens with copy filled with sexual puns.
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