May 22, 2015

CASE STUDY: Skyn condoms get on the softer side of Japanese couples

TOKYO - In a market saturated with 'thin' condoms, Skyn condoms and agency Ultra Super New aimed to create a vehicle for Japanese couples to talk about their sexual preferences in a culturally sensitive way.

Jun 29, 2014

Okamoto turns restrictions to social advantage in China

SHANGHAI - Strict regulations around 'intimate' products in China have spurred Japanese condom manufacturer Okamoto to move to the forefront of social marketing, where it entertains netizens with copy filled with sexual puns.