A protective dad learns that his daughter is more than ready to fly into challenges on her own, in a spot by Civilization Shanghai.
Guests from LVMH, Jack Daniel's, Mars, PepsiCo and Piaget, among others, attended the launch party of Civilization, a seven-month-old agency started by former BBDO creative directors Alex Xie and Andrew Lok. The agency boasts clients including Pepsi, Lay's, Da Jie (an executive recruitment website), Brown-Forman (Jack Daniel's, sponsor of the party), Unilever (Mini Cornetto) and Rofo (a property developer). "It has been an incredible ride," Lok said.
Andrew Lok, founder of Civilization in Shanghai, explains why agencies would be wise to adopt the principles espoused by his long-time family physician.
ASIA-PACIFIC - The past 16 months have seen a spate of former senior executives of 4A agencies and international networks founding independent agencies. What's making so many talented individuals leave the 'comfort zone', and how are they meeting the challenges they face as 'indies'?
SHANGHAI - Andrew Lok, former ECD of BBDO Shanghai, has founded startup agency Civilization in the city.
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