Aug 14, 2018

How 6-year-olds in a Guangxi kindergarten re-interpreted Chevrolet's logo

Chevrolet's logo looked like a red cross, a crucifix or a sanitary napkin to many adults in China. A group of (much) younger ‘consumers’ helped change that.

Aug 29, 2017

Chevrolet adopts augmented-reality showroom

General Motors International plans a global rollout of a virtual showroom built for the Korean market by Isobar and Carat.

Apr 27, 2016

Football sponsorship: Fans demand more than a logo on a shirt

Brands need to make meaningful connections with sports fans to derive the benefits of sponsorship, which are driven by analytics and top-level content, said a panel of experts at an even hosted by Campaign Asia-Pacific and Football Inc.

Feb 10, 2015

Chevrolet, Mofilm to launch filmmaking academy in Southeast Asia

SINGAPORE - General Motors brand Chevrolet has partnered with film crowdsourcing company Mofilm to launch an academy for aspiring filmmakers in Southeast Asia.

Dec 15, 2014

Engagement Meter: The top campaigns running in APAC

Asking fans to share stories of how they met their favourite people lands Starbucks India at the top of this, the inaugural edition of Engagement Meter, a new weekly feature courtesy of analytics specialist Unmetric.