chevrolet
Chevrolet China paints it black in dark, sci-fi resonant brand film
Chevy's inaugural brand film for its upscale 'Black Bowtie' series in China by McCann Shanghai equates the colour black with raw power and energy.
How 6-year-olds in a Guangxi kindergarten re-interpreted Chevrolet's logo
Chevrolet's logo looked like a red cross, a crucifix or a sanitary napkin to many adults in China. A group of (much) younger ‘consumers’ helped change that.
Chevrolet adopts augmented-reality showroom
General Motors International plans a global rollout of a virtual showroom built for the Korean market by Isobar and Carat.
Food for thought: problem-solvers
At Cannes Lions, Hylink showed how its craft aligned with earnest eats and consumer solutions
Football sponsorship: Fans demand more than a logo on a shirt
Brands need to make meaningful connections with sports fans to derive the benefits of sponsorship, which are driven by analytics and top-level content, said a panel of experts at an even hosted by Campaign Asia-Pacific and Football Inc.
Chevrolet, Mofilm to launch filmmaking academy in Southeast Asia
SINGAPORE - General Motors brand Chevrolet has partnered with film crowdsourcing company Mofilm to launch an academy for aspiring filmmakers in Southeast Asia.
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