Jul 15, 2022

Chevrolet China paints it black in dark, sci-fi resonant brand film

Chevy's inaugural brand film for its upscale 'Black Bowtie' series in China by McCann Shanghai equates the colour black with raw power and energy.

Aug 14, 2018

How 6-year-olds in a Guangxi kindergarten re-interpreted Chevrolet's logo

Chevrolet's logo looked like a red cross, a crucifix or a sanitary napkin to many adults in China. A group of (much) younger ‘consumers’ helped change that.

Aug 29, 2017

Chevrolet adopts augmented-reality showroom

General Motors International plans a global rollout of a virtual showroom built for the Korean market by Isobar and Carat.

Apr 27, 2016

Football sponsorship: Fans demand more than a logo on a shirt

Brands need to make meaningful connections with sports fans to derive the benefits of sponsorship, which are driven by analytics and top-level content, said a panel of experts at an even hosted by Campaign Asia-Pacific and Football Inc.

Feb 10, 2015

Chevrolet, Mofilm to launch filmmaking academy in Southeast Asia

SINGAPORE - General Motors brand Chevrolet has partnered with film crowdsourcing company Mofilm to launch an academy for aspiring filmmakers in Southeast Asia.