cheq

Dec 2, 2020

Australian marketers set to lose US$738 million to fraud in 2020

EXCLUSIVE: Click fraud targeting small businesses and affiliate marketing fraud have become particularly problematic in Australia over the past year, as fraudsters have exposed flaws in cybersecurity defences.

Nov 1, 2019

How Dentsu’s CCI and Cheq have so far blocked 760 million unsafe ad requests

CASE STUDY: Blocking fraudulent and non-brand safe ad requests in real-time stopped top Japanese brands from appearing next to potentially disastrous articles.

Mar 27, 2019

Preventive brand-safety services see opportunity in Japan

The market is shifting from reporting bad placements to blocking them, but there are still gaps in the technology.