4 days ago

Let's chat(GPT) about NDAs

Right now, the PR industry is awash with discussions about artificial intelligence – for some, it’s the end of the world as we know it and for others, it’s the answer to their prayers.

May 25, 2023

Dear creative partner, it's over: I'm leaving you for AI

Can artificial intelligence replace the human relationship between creatives?

May 24, 2023

Beyond ChatGPT: What's next for AI and the marketing industry?

Generative AI technologies like ChatGPT, Midjourney, and Dall-E have already impacted the marketing industry. But beyond these well-known tools, we explore other ways agencies and marketers use AI and how it might change the industry in the long term.

May 4, 2023

How ChatGPT and Web3 will open a new can of worms for advertising transparency

Evolving technologies such as generative AI and blockchain decentralisation will create a minefield for advertising fraud, according to TrafficGuard's Patricia Freijo

Apr 21, 2023

Sprout Social rolls out AI-powered features

The company is building on the platform’s proprietary machine learning and automation capabilities.

Apr 14, 2023

Embracing AI-generated content, BlueFocus will replace human copywriters and creatives

Top Chinese marketing agency BlueFocus's share price spiked on the news, adding concerns about job cuts and AI-related unemployment in the marcomms community.