The two-year contracts were won after competitive pitches.

The film's staying power across fashion and workplace culture makes it an unusually rich platform for brand partnerships.

Making the audience addressable through TVScientific is just the “first step in our product roadmap,” says a Pinterest executive, as the platform pushes beyond social.

Omnicom was the incumbent.

APAC accounted for 8.9% of Omnicom’s core revenue in Q1.

Chief financial officer Joanne Wilson says WPP is “encouraged by the level of activity” in new business so far this year.

George P. Johnson swept two Grand Prix and walked away with multiple wins at Campaign Asia-Pacific's tenth Event Marketing Awards. See who else took home the metals.

We analysed three years of APAC Agency Performance Reviews to map the trends and changes in the region’s agency hierarchy.

Forrester says AI usage is pushing CMOs closer to commercial targets, with growth and revenue now squarely in their remit.

As paid media costs soar and audience attention fragments, brands increasingly rely on owned media to control their narrative and deepen customer relationships.

Jeff Shafer, Lenovo's global exec, on why the tech major doesn't treat FIFA as a media buy. Yes, it’s invested in the most valuable brand real estate on Earth but being just another logo on the pitch would miss the point.

Omnicom doubled its cost-synergy target overnight and its share price jumped 13%. WPP has already cut 7,000 roles. Ian Whittaker writes on the financial logic that is quietly tearing the agency industry apart, and why Publicis is the only one that can say no.

The grades are in for Campaign Asia's 23rd annual evaluation of APAC agency networks. Knowledge subscribers get early access.