A string of senior executives from outside Japan have departed after Wendy Clark and Jacki Kelley left.
Finance boss leaves as M&C Saatchi faces takeover approach.
Marketers must be able to link marketing activity with business impact to stay relevant, suggests Forrester survey.
Study also shows improved forecast in income.
Although CFOs and CMOs are still somewhat misaligned in terms of goals and mutual trust, the distance between them is shrinking, according to exclusive research by Campaign and Kantar.
New research by Kantar and Campaign will detail how brand and finance teams view marketing goals, metrics and agencies differently.
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