cfo

Jan 20, 2022

‘Challenger’ agency group Dept recruits M&C Saatchi CFO Mickey Kalifa

Finance boss leaves as M&C Saatchi faces takeover approach.

Aug 19, 2021

CMOs face uphill battle proving marketing's value to CEOs, board

Marketers must be able to link marketing activity with business impact to stay relevant, suggests Forrester survey.

May 17, 2020

UK agencies now expect no return to office before September

Study also shows improved forecast in income.

Mar 12, 2019

Plugging the disconnect between finance and marketing

Although CFOs and CMOs are still somewhat misaligned in terms of goals and mutual trust, the distance between them is shrinking, according to exclusive research by Campaign and Kantar.

Feb 27, 2019

Why APAC marketers and CFOs aren’t seeing eye-to-eye

New research by Kantar and Campaign will detail how brand and finance teams view marketing goals, metrics and agencies differently.

Jul 5, 2011

Allard Returns to DraftFCB

CHICAGO - Jonathan Allard has returned to Draftfcb as its chief financial officer (CFO) for Asia Pacific. He will be based in Singapore and will report jointly to DraftFCB Asia Pacific president Mark Pacchini and global CFO Neil Miller.