Finance boss leaves as M&C Saatchi faces takeover approach.
Marketers must be able to link marketing activity with business impact to stay relevant, suggests Forrester survey.
Study also shows improved forecast in income.
Although CFOs and CMOs are still somewhat misaligned in terms of goals and mutual trust, the distance between them is shrinking, according to exclusive research by Campaign and Kantar.
New research by Kantar and Campaign will detail how brand and finance teams view marketing goals, metrics and agencies differently.
CHICAGO - Jonathan Allard has returned to Draftfcb as its chief financial officer (CFO) for Asia Pacific. He will be based in Singapore and will report jointly to DraftFCB Asia Pacific president Mark Pacchini and global CFO Neil Miller.
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