The agreement will see Haymarket and CCI join forces to leverage the Campaign brand’s global positioning, its platform and international content to engage the advertising and marketing community in Japan.
CASE STUDY: Blocking fraudulent and non-brand safe ad requests in real-time stopped top Japanese brands from appearing next to potentially disastrous articles.
The market is shifting from reporting bad placements to blocking them, but there are still gaps in the technology.
JAPAN - US-based artificial intelligence (AI) ad solutions provider Rocket Fuel will expand into Japan via a strategy alliance by Dentsu's digital marketing arm cyber communications inc (CCI).
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