Ng explains why customer experience, usability, and community matter more than polished campaigns in an increasingly crowded auto and EV market.
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Your Instagram photos can power AI images and you may never know
As part of the Muse Image rollout, Meta defaults public Instagram accounts to AI image generation unless users actively opt out.
Every standout World Cup ad in one place
Check out the best ads from the world's biggest brands, including Coca-Cola, McDonald's, Samsung, Adidas, Marriott, Hyundai, Nike, and more.
Suzuki trades green messaging for driving fun in EV debut
Australian creative shop ATime&Place has created the work.
Sapna Chadha on Google’s AI-powered shopping push
Google's vice president of Southeast Asia on the company's “agentic Gemini era”, giving rise to new opportunities for brands and how they can interact with customers.
APAC commands 55% of global OOH ad spend, the highest of any region
The region accounts for $29.7 billion in annual OOH spend, ahead of North America and Europe, with China leading the top 10 markets by volume, World Out of Home Organisation’s (WOO) report finds.
Even as Europe baked, sustainability remained off the Cannes agenda
Outside the AI-induced enthusiasm, Laura Ranzato argues that the industry paid remarkably little attention to the energy and environmental costs that come with it.
'The question wasn't whether AI was used, but whether it made the idea stronger': Anupriya Acharya on Cannes Creative Data
As jury president, Acharya explains the rigorous Cannes jury room process and how the panel cut through the AI hype to crown strong ideas that drove real change.
Backlash mounts after Louis Vuitton wins $1.5 million trademark case against Molly Tea
"I hope that lawsuit was worth it," wrote one user as the ruling ignited a backlash in China, where netizens question the optics of a Western luxury house defending a monogram long associated with Japanese design influences against a local tea chain.
Exit Interview: Ogilvy’s Kent Wertime on disruption, co-leadership, and leaving no unfinished business
After 27 years with the network and four decades in the advertising industry, the APAC co-CEO and global chief of Ogilvy One reflects on a career defined by calculated risks, deep human connection, and knowing exactly when to step away for his "next chapter."
Campaign’s Over Fifty List 2026: Ron Jabal, Pageone Group
Jabal has spent decades repositioning reputation management from a tactical function into a leadership discipline grounded in governance and measurable trust.
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The Future of attention
Attention has become one of the most valuable resources in marketing, yet one of the least understood. In this four-part video series, leaders from Kenvue, Disney and Xpln.ai explore how changing consumer behavior, evolving media environments and new approaches to measurement are reshaping the way brands earn attention, build trust and drive impact.
OPINIONS
How inclusive marketing won hands-down at Cannes
Unpicking Creative Equals' research on Cannes Lions winners.
Why did APAC’s Cannes tally fall sharply in 2026?
SOUNDING BOARD: Did APAC simply produce less award-worthy work this year, or did Cannes’ tougher rules expose markets that had become as skilled at building case studies as campaigns?
Is advertising still a good career choice for young creatives?
Campaign asks APAC's creative leaders is advertising still the career choice for young creatives to dream big, take risks, and make work that matters?
Eurovision Asia is a new test for brands
For brands eyeing Eurovision Asia, the real question is not whether they can be seen, but whether they can add value to the communities and fandoms it creates.
What does it mean to be an LGBTQ+ influencer in Asia in 2026?
Campaign spoke to Queer content creators across Singapore and Hong Kong on navigating fewer deals and rising caution as brands pull back from Pride marketing.
'AI can't replicate human vulnerability': Lili Jiang on the Cannes Lions 2026 reset
Jury expectations have changed drastically in recent years, the Cheil Hong Kong ECD opined. She believes creative judgement is the key differentiator in winning work.
Why Asia still struggles for recognition at Cannes
Cannes deserves credit for putting Asia on the agenda, the next step is making sure the work gets judged on its own terms, writes Andreas Krasser.
When marketing briefs go too far — and when they don't
"The brief’s job is to hand the agency a problem they can’t wait to solve. Not a solution they’re expected to execute," says Pieter-Paul von Weiler, co‑founder of BetterBriefs.