Ogilvy Shanghai, VML Bangkok and Ogilvy Singapore led a wave of early Gold wins across the first award categories as the Singapore market scores six to start the Festival.
TODAY'S EDITION
06/23/2026
CANNES CONTENDERS FROM ASIA-PACIFIC
What else we're watching
WPP to pull out of LiveRamp following Publicis takeover move
Cindy Rose confirms agency group will no longer use data collaboration platform.
Promoted content
How Publicis Groupe thinks AI will reinvent the agency model – and why there’s no technology without people
As AI rapidly reshapes the agency landscape, Publicis Groupe is betting that its greatest competitive advantage isn’t just technology, but the people, culture and capabilities that power it. By rethinking talent, breaking down silos and embedding AI across every level of the business, the network is positioning itself to thrive in an industry being rewritten in real time.
When marketing briefs go too far — and when they don't
"The brief’s job is to hand the agency a problem they can’t wait to solve. Not a solution they’re expected to execute," says Pieter-Paul von Weiler, co‑founder of BetterBriefs.
Bad ads hurt brands more than no ads at all
New Omnicom Media research shows poor ads damage brand perception, highlighting the need for continuity, context, and craft in APAC advertising.
Devika Bulchandani on WPP’s own impatience with its turnaround plan
“The biggest challenge is speed” says the holding company COO.
Edelman hires creator marketing leads for Southeast Asia and India
The shop is expands the discipline globally under newly appointed global chief creator officer, Kenny Gold.
What's the one word missing from Pride marketing today?
As part of Campaign Asia-Pacific's Pride 2026 coverage, we're asking marketers, creatives and communications professionals across APAC to answer a simple question. Share your answer today.
40 Under 40 2026: The new faces of influence across APAC marketing
Take a look at our annual list of emerging leaders from 14 Asia-Pacific markets who are moving our industry forward.
SEE ALL NEWS
The Work
Partner Content
Content Hub
Promoted content
How Publicis Groupe thinks AI will reinvent the agency model – and why there’s no technology without people
As AI rapidly reshapes the agency landscape, Publicis Groupe is betting that its greatest competitive advantage isn’t just technology, but the people, culture and capabilities that power it. By rethinking talent, breaking down silos and embedding AI across every level of the business, the network is positioning itself to thrive in an industry being rewritten in real time.
OPINIONS
Ndidi Oteh: Lean into meaningful change or risk losing relevancy very quickly
Ahead of Cannes Lions 2026, Campaign is asking senior leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. Accenture Song’s Ndidi Oteh is the latest in the series.
Arthur Sadoun: People are our number one asset and key differentiator for our clients
Ahead of Cannes Lions 2026, Campaign is asking leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. Arthur Sadoun of Publicis Groupe is next in the series.
The editor's diary from Cannes Lions 2026
Smart, unfiltered notes from the Croisette, as seen through the Campaign Asia editor's lens.
What marketing to CFOs teaches me as a CMO
The same scepticism CFOs bring to a vendor pitch is what marketers must navigate internally in budget conversations.
Cindy Rose: Our industry skilfully reinvented many times and we must now do it again
Ahead of Cannes Lions 2026, Campaign is asking leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. WPP’s Cindy Rose offers her view as part of the series.
Takeshi Sano: Creativity is a multiplier of business value that extends far beyond advertising
Ahead of Cannes Lions 2026, Campaign asks senior leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry.
The Information
Has adland’s AI investment paid off?
Holding companies are pouring millions into AI, but after two years of investments, mounting layoffs and rising token costs, the industry faces a mounting proof problem.
A function that cannot measure 'judgment' cannot defend it
As AI reshapes the communications function, the profession is hiding behind a word it has never had to prove.